Many people are confused about how diamonds are priced. The best explanation is that
asking for the price of a diamond is like asking for the price of a house. A real estate agent can’t quote you a price for a house without knowing its size, condition, location, etc. This process is the same one used when buying a diamond. A diamond’s beauty, rarity, and price depend on the interplay of all the 4Cs—cut, color, clarity, carat weight.
The 4Cs are used throughout the world to classify the rarity of diamonds. Diamonds with the combination of the highest 4C ratings are more rare and, consequently, more expensive. No one C is more important than another in terms of beauty and it is important to note that each of the 4Cs will not diminish in value over time.
The Important C’s:
Please contact us or visit the store to see our extensive diamond inventory. We are happy to answer any questions you have about diamonds. The Diamond Buyer’s Guide on this web site is courtesy of adiamondisforever.com